The Cute Ones (“Os Pequerruchos”) is a creation of Ana and Julio De Modesti, Studio Vertex’s founders, and it has been completely produced internally by the studio.

The project started as a nursery rhymes video project and it has evolved into a consolidated brand with several branches, such as DVDs, mobile apps, educational videos, musical plays and licensed products, like: toys, backpacks, notebooks, toothbrushes, cups and party supplies.

The brand has conquered the Brazilian children’s market and consolidated its success over the last years. Currently, these cute folks have 4 albums released, and over 300 videos in 3 languages: Portuguese, English and Spanish. The brand has sold over 100,000 DVDs, has over 100 licensed products, and its YouTube channel has more than 1 billion views and more than 2.5 million followers.